Attention Metrics in Media Planning: How DTC and CPG Brands Allocate Omnichannel Budgets in 2026
How DTC and CPG brands use attention metrics to allocate omnichannel media budgets in 2026, and why attention beats viewability in planning.
Blog Articles
Why We Stopped Using Lookalike Audiences, and What Replaced Them.
How Meta's Andromeda update made lookalike audiences counterproductive, and what open audience structure replaced them across our accounts.
Business advice Digital Marketing
Cross-Media Advertising for CPG and Food Brands: Integrating TV, Print, and Digital in 2026
How CPG and food brands integrate TV, print, radio, and digital in 2026, and how to measure cross-media incrementality instead of siloed ROAS.
12 Rules From Scaling $200M in Ad-Driven Revenue.
Twelve operating rules for profitable paid growth, built from managing $200M in ad-driven revenue across DTC and CPG brands. Method, not metrics.
Business advice Digital Marketing
Meta Advertising for Food and Beverage Brands: Why It Works and How to Run It in 2026
Why Meta advertising works for food and beverage brands, and how to run it: catalog and CAPI setup, campaign structure, and appetite-driven creative.
Best Tools to Track Your Brand's Mentions in ChatGPT, Perplexity, and Gemini (2026)
Compare the best tools to track brand mentions in ChatGPT, Perplexity, and Gemini in 2026 by price, engine coverage, and what they measure.
The Number That Tells You If Paid Actually Pays Back. It Is Not ROAS.
ROAS does not tell you if paid pays back. The three metrics that do: contribution margin per order, CAC payback period, and LTV:CAC on a CM2 basis.
Business advice Digital Marketing
Marketing Attribution for DTC Brands in 2026: How to Know What's Actually Driving Your Sales
How marketing attribution works for DTC ecommerce: configure Meta attribution windows, set ROAS threshold alerts, and run incrementality tests.
How to See Whether AI Recommends Your Brand: a Real Audit
A step-by-step AI visibility audit any founder can run in two hours. Test ChatGPT, Perplexity, Gemini, and Google AI Mode. Find where your brand stands.
Digital Marketing
30 Prompts Your Buyers Are Asking AI About Your Category, and Who Is Winning Them
Map the exact prompts buyers send to ChatGPT about your category. See who's winning them using live Ahrefs citation data, and how to run the audit yourself.
Remarketing Strategy for DTC Ecommerce: Multi-Platform Retargeting That Converts Browsers to Buyers
Cross-platform remarketing for DTC brands: Meta + Google audience sequencing, iOS14-safe audiences, and creative that converts browsers to buyers.
Google Shopping Ads for DTC and CPG Brands: Merchant Center, Feed Optimization, and Scaling in 2026
How DTC and CPG brands optimize Google Shopping in 2026: feed quality, product titles, margin segmentation, and when to layer Performance Max.
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